Why You Shouldn't Try to Gain a Following on Facebook, Twitter, Instagram and YouTube

The key word here is "and."

learn more about Salma Jafri

By Salma Jafri

Opinions expressed by Entrepreneur contributors are their own.

You shouldn't try to gain a massive following on Facebook, Twitter, Instagram and YouTube. Instead, you should try to gain a massive following on Facebook, Twitter, Instagram or YouTube.

It's a small difference, but you should be mindful about which social platform best fits your personality, passion and content, then do everything you can to maximize that. If you try to make it big on every platform at once -- especially when you're just starting out -- you'll probably only end up getting overwhelmed and burning out.

In this video, Entrepreneur Network partner Salma Jafri wants to help you decide which platform is best for you so you can make the most out of your time on social media.

Click play to learn more.

Related: Why You Shouldn't Repurpose Your Live Videos on YouTube

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Salma Jafri

Content Marketing Consultant for Entrepreneurs

Salma Jafri is the host of Content Marketing Tips, a weekly vlog and blog on how women entrepreneurs can market authentically to their audience by using their natural strengths. Grab her free cheat sheet: 25 Free and Feel-Good Ways to Authentically Promote Your Content.

Related Topics

More from Salma Jafri

Editor's Pick

This Founder Started a Wellness Brand in Her Kitchen — Now She Partners With Target and Uses Her Platform to Combat Medical Racism in the U.S.
Is Your Client Actually a Nightmare? Watch Out for These 3 Red Flags.
Before Diving Into Franchise Ownership, You Need to Ask Yourself This One Key Question
Employees Are 45 Minutes More Productive Each Week Thanks to This Divisive Work Environment
Business News

The 20 Most Affluent Places in the U.S.

There are some places in the U.S. where the average household income is over half a million dollars.

Business News

'I Don't Feel Like It's Unreasonable': A-List Actor Refused Service At Hotspot For Not Following Dress Code

Academy Award-winning actor Russell Crowe had quite the afternoon after trying to stop at a Japanese steakhouse in Melbourne, Australia following a game of tennis.

Business News

The 6 Worst College Majors to Choose If You Want to Make a Lot of Money in Your First Job, from Psychology to Hospitality

There are six college degrees that left graduates earning a median salary of $40,000 or less five years after graduation, according to an analysis by the New York Federal Reserve.

Business News

The Chinese Media Lashes Out at Musk for His Coronavirus Tweet

The Global Times criticized the billionaire for fueling a 'conspiracy theory that slanders China.'

Business News

Warren Buffett and Partner Charlie Munger Reveal Their Best Business Advice For 2023

The CEO and chairman of Berkshire Hathaway shared his partner in crime at the company's best aphorisms in his annual letter.

Business News

JPMorgan vs. Frank: Charlie Javice Says Jamie Dimon Had Personal Interest in Acquisition

Javice, who founded the fintech startup that Morgan acquired for $175 million, is accused of fabricating 4 million customer accounts.