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Marketing

Why Maintaining a Strong Media Presence is Key to Succeeding in an Economic Downturn

Companies are announcing mass layoffs due to the current economic climate to increase their runways and cut spend, with many significantly cutting their marketing departments. However, instead of completely eliminating marketing efforts, companies should shift their marketing strategies to focus on earned and owned media coverage as more affordable and effective alternatives to paid advertising.

Marketing

5 Marketing Tips for Brand Success

Follow these best practices for your brand to have a top-tier marketing strategy going into the new year.

Marketing

Why the Best Days of Digital Media Are Ahead of Us — and Other Trends for 2023

These five trends reveal that the best days of digital media are still ahead of us.

Marketing

7 Ways to Integrate PR Into Your Daily Marketing Activity

Small business owners can integrate low-cost PR techniques into their daily marketing activities.

Marketing

Here's Why You Must Rethink Your Marketing Strategy in 2023

Here are five principles you should consider applying to your marketing strategy this year.

Starting a Business

How To Start Your Ideal Business — 7 Steps From Experience

The trial and error tested steps to starting your ideal business.

Growing a Business

The Future of Startup Marketing: 2 Popular Lead Magnets Your Startup Needs

Entrepreneurs, investors, marketers and business leaders should consider incorporating eBooks and whitepapers into their startup marketing strategy today.

Marketing

3 Marketing Fails That Demonstrate The Importance of Fundamentals

There is no substitute for proper marketing fundamentals. Avoid these three marketing mistakes to understand fundamentals better.

Marketing

Why Small Businesses Should Work Twice as Hard to Crush It on Social Media

Small businesses need to do much more to grow their following on social media. Here's how to do it effectively.

Growing a Business

7 Marketing Strategies to Accelerate Your Business

These strategies will help you win and position yourself and your company in the best way this year.

Marketing

6 Ways to Wring All the Value from Your Earned Media Coverage

Press coverage can help your brand gain visibility and increase credibility — but not if no one sees it. What can you do to get more value from the media placements you've worked so hard to earn?

Marketing

2 Key Marketing Tactics to Increase Brand Awareness and Credibility

Here are two strategies to increase brand awareness and perceived value. Combined, these two strategies are useful for increasing your brand's credibility, especially on social media.

Marketing

How to Manage and Maximize Your Marketing Budget During Times of Economic Uncertainty

Choppy economic waters may push the nervous business owner to slash marketing budgets. Don't jump the gun, though, because there are several more measured approaches one should take first.

Marketing

10 Must-Have Tools for Successful Media Outreach

Help boost your link-building and outreach efforts with these powerful tools.

Marketing

5 Sales and Marketing Trends for 2023 You Must Know

It's essential to stay on top of the latest trends in sales and marketing. You should know five sales and marketing trends for 2023 that could benefit your business.