Here's why building and managing a personal brand is so important.
You don't need a fancy (read: expensive) firm to give you the goods. The best strategies take place in-house and are free to start.
Almost five years since Toys "R" Us officially shut its doors, let's take a deep dive into lessons learned from the rise and fall of this beloved company.
Your adoration and repurchase rate towards a brand or a product, by and large, is influenced by the face associated with it. For me, it's the face of a leader
You can build deeper connections with your customers across all marketing activities by humanizing your brand.
Your brand as a founder and as a startup both matter, especially in the early days. Here's how to create a credible and reliable brand that will make gaining customers — and investors — a little easier.
Considering Entrepreneurship After a Successful Corporate Career? Here Are 3 Things You Need to Know.
Here are three things entrepreneurs should consider as they make the leap from the corporate world to owning their own businesses.
Here are five simple but effective tactics you can use to become a thought leader in your industry.
There's an undeniable power that stems from embracing your individuality, whatever it may be, instead of trying to channel a disconnected-from-reality image of yourself. Here's how you do that!
Building a Brand vs. Paid Acquisition: Which Is Best For Your Business? Here's What You Should Know.
Learn how to build a strong brand and a loyal customer base.
Maintain the professional appearance of your business with the Nix Color Sensor.
Sometimes rebranding becomes necessary. No matter how disruptive it sounds, with good planning, it is highly effective and can be a game-changer.
'Just Can't Picture Myself Paying $39.95': Sports Fans Slam Pricey Oreo Cookies With NBA Logos Ahead of All Star Game
Oreo has created special cookies for the NBA All-Star Game in Salt Lake City.
Social media has replaced traditional media, so it's time to funnel your marketing budget into a better, more reliable strategy
The co-founder and CEO of Salt & Straw discusses organic storytelling, brand collaborations, remaining authentic during business expansion, and building back after tragedy.