Small Business Encyclopedia
Advertising
Advertising
To call the public's attention to your business, usually for the purpose of selling products or services, through the use of various forms of media, such as print or broadcast notices
Co-Op Advertising
Advertisements by retailers that include the specific mention of manufacturers, who---in turn---repay the retailers for all or part of the cost of the advertisement
Yellow Pages Advertising
line or display ads in the Yellow Pages section of your local phone book(s)
Banner Ad
A rectangular-shaped ad that typically appears at the top of website pages
Infomercial
A program-length TV commercial (also done sometimes on radio) that's very similar in appearance to a news program, talk show or other non-advertising format that provides consumers with in-depth information on a product or service
Direct Response TV Advertising
A marketing effort that encourages the target audience to respond directly to the advertiser: through the telephone, a business reply card, a coupon and so on
Magazine Advertising
Print ads that run in local or national magazines
Television Advertising
Ten- to 60-second commercials on network TV stations
Radio Advertising
Commercials of various lengths that run on radio stations
Newspaper Advertising
Print ads that run in local or national, daily or weekly news publications
Online Advertising
Internet advertising whose goal it is to drive customers to your website or location(s), or to make a call regarding your products or services
Outdoor Advertising
Any advertising done outdoors that publicizes your business's products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.
Word-of-Mouth Advertising
An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service
