Standing Ovation
An innovative way to sell ads brings this entrepreneur success.
By Spencer Miller •
Opinions expressed by Entrepreneur contributors are their own.
What: Advertisements that stand upright in cup holders
Who: Matt Faulkner of ArmsLength Promotions
Where: Los Angeles
When: Started in 1999; patented in 2002
Startup costs: $40,000
The next time you go to a movie, you may be entertained before the show even starts. The latest trend in direct advertising is Arms-Length Promotions' product, the Stand-In, and it's grasping the attention of entire audiences, one cup holder at a time.
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